Pro ShopProfessional Woodworkers Sharing Business Strategies
Performance metrics can boost business
Written by Davis M. Woodruff Monday, 16 January 2012 00:00
Our industry has experienced a tough couple of years. It is more important than ever to identify, measure and improve the variables that affect your bottom line. It has been said, “If you don’t measure it, why do it?” In many businesses, factors that are critical to success are not identified or measured.
The pressure is on you to make a decision
Written by Dan Leiss Monday, 12 December 2011 00:00
Selecting an air compressor seems so simple. All you have to figure out is how much air you need and decide how much you want to spend, right? But then you start delving into it and find all sorts of matters you have to decide on. And it seems you can’t decide on one without first deciding on something else. It’s a cat’s cradle.
Build sales with a time-tested technique
Written by Howard Scott Monday, 14 November 2011 00:00
In this age of Internet marketing, website proliferation and sophisticated software for identifying prospects, there is still a need for a good, old-fashioned sales approach. In fact, some woodworkers view the flier as their most important form of advertising.
Don’t lose your cool when clients do
Written by David Getts Monday, 17 October 2011 00:00
I’ve had some unusual experiences working with interesting people in my woodworking tenure. Expecting the unexpected has become my mantra. What I do really isn’t a job, it’s a service; a hand-holding service to those embarking on a home-improvement project.
Fine-tuned photos can bring out your best
Written by A.J. Hamler Monday, 19 September 2011 00:00
If you have a storefront, a showroom attached to your shop or you display your work at galleries, you’ve cleared the first hurdle in getting potential customers to see your work. But what about potential customers who aren’t close to your showroom or gallery? And of those who are, but want to see examples of work not on display, how do they see your work?
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