Professional Woodworkers Sharing Business Strategies

Fine-tuned photos can bring out your best

Written by A.J. Hamler Monday, 19 September 2011 00:00

26_aj_hamlerIf you have a storefront, a showroom attached to your shop or you display your work at galleries, you’ve cleared the first hurdle in getting potential customers to see your work. But what about potential customers who aren’t close to your showroom or gallery? And of those who are, but want to see examples of work not on display, how do they see your work?



The best custom shops are all the same

Written by David Getts Monday, 15 August 2011 00:00

21_davidgetts_01As it pertains to woodworking, most of us would define a custom shop as one dealing with made-to-order goods with certain specifications. I’ve worked as a custom woodworker for a long time. Someone comes into my realm with a certain vision. That vision may be on a set of architectural prints or still locked in their brain waiting for extraction. In either case, it’s a vision or plan that they have, not me.



This Luddite embraces the Internet age

Written by W. Patrick Edwards Monday, 18 July 2011 00:00

patrick_edwardsI have been a traditional woodworker for more than 40 years. In my lectures, I have actually had hecklers ask me if I’m a Luddite. I have always responded with a smile, “Of course! Is there a problem with that?”



There’s a silver lining in your downtime

Written by David Getts Monday, 16 May 2011 00:00

21_davidgetts_01When significant events like the recent earthquake and tsunami in Japan or turmoil in the Middle East occurs, the media coverage is extensive. Exploiting the misfortunes of others for their own purpose is something we've come to expect from some in the media.



Feedback can fuel a worker’s ambition

Written by Davis M. Woodruff Monday, 18 April 2011 00:00

24_proshopIn a small business - or a large one - it is important to let people know how they are doing on the job. Managers or owners often assume that employees are satisfied and know they are appreciated. This is a myth or simply a way to rationalize not providing performance feedback.



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