Woodshop News provides news, business trends, advice and new products for professional woodworkers, focusing on the information that is most relevant to those woodworkers in small to mid-sized woodshops. Our readers build cabinetry, furniture, architectural millwork and remodeling projects; almost always with a custom flair. Woodshop News’ content is provided through e-newsletters, a monthly magazine and our Web site. It is the only professional woodworking magazine 100% written for the small to mid-sized professional woodshops.

021114_cover_90 Magazine — Monthly Magazine and two special Supplements reaching over 70,000 readers. website Website — Reaches tens of thousands of readers looking to find news, blogs, and new product information focused on the small and mid-sized professional woodworkers.
newsletter E-mail marketing — Reaching opt in readers weekly with updates on industry news, new products and events that will effect their lives. resource

Black Book Supplements – 

These separately bound releases are poly bagged with that month’s  printed issue. They also have expanded digital distribution above and beyond the main issue.

2017  Black Book Supplements:

2017 RESOURCE GUIDE – a mixed-media program: (ships with the Jan issue, the Space Closing is Dec 1st)
Releasing first as a print supplement with the JAN issue and then available online as a year-long active database of solutions.  FREE posting of the products you manufacture/resell in up-to 400 categories and allows you and buyers to pinpoint the states in which you wish to do business.

The RESOURCE GUIDE is designed to help woodworkers identify which manufacturers are creating the tools and services they need and determining the best source solution for those products and services. The Online Guide will be constantly updated and expanded, as the Manufacturers, Distributors, Dealers and Retailers see fit.  All listings provide buyers the ability to forward the information they found and/or bookmark a company for future reference. 

Marketing upgrades are available to increase the amount of information on your company and to move your company far forward, both in print and online, while year-long upgraded listings, within search results, are moved ahead of their competitors in a scaled manner. Listings can be "enhanced” to include sales messages, deeper company profiles, images, white papers and videos on woodworking solutions. These enhancements are paid options. Enhancements will provide you the ability to reach, communicate to and potentially influence the purchasing process and generate measurable results.

CLICK HERE to connect to the RESOURCE GUIDE.

Use the “Sign In” dialog box on the upper right-hand side to sign into the system. Use the green “add a listing” dialog box to create a new listing.

CLICK HERE to download a PDF covering the different listing options.

CNC Supplement: (ships with the JUNE issue, the Space Closing is May 2nd)
Woodshop News will create this free-standing supplement, looking specifically at the many elements of CNC Technology. This collection of CNC content will become a long term reference tool for many. The supplement will be poly-bagged with Woodshop News June issue and will receive bonus distribution at the AWFS event. Expanded digital distribution will include separate e-mailing of the supplement, additional promotion through the AWFS eXchange eNewsletter, and finally being posted on our web site & our Resource Guide buyers guide site. Digital editions will provide for embedded video to enable short product demos.

IWF Black Book Show Planner:  (ships with the August issue, the Space Closing is June 28th )

This free-standing supplement is poly-bagged with our  August issue of Woodshop News and will receive separate bonus distribution at the IWF Fair. Approximately 35,000 copies will be printed and an additional 17,000 will be distributed digitally. Additionally, the digital version of the IWF Black Book will be provided to the readers of WoodTech eNews; reaching an additional roughly 44,000 in boxes weekly.

Industry Specials Black Book: (ships with the December issue, the Space Closing is October 26th )

This special supplement will allow marketers the space needed to present their best products/services at a time of year where buyers can take some time to review them. Additionally the more expensive business purchases may also be (tax wise) advantageous depending on how tax codes can effect companies. Some marketers might provide pricing or discounted shipping rates to promote deals that are sold prior to the 2015 Calendar year end (or whatever date range they chose). This special supplement will provide spread units (2 pages) at a preferred rate far below the standard page rates used throughout the year creating a year end wish book of sorts. Giving both marketers and buyers a great way to end their year.


IWF 2016 OFFICIAL E-Newsletter – “WoodTech eNews” 
(maximum 14 marketers – first come first served)

We will be working directly with the IWF to generate a weekly eNewsletter in support of the show. The IWF will be supplying us with their database of past and present attendees to update the largest pool of those most likely to attend the event. The content of the eNewsletter will include updates regarding the show, live educational sessions, news items affecting the industry and will contain Press Release announcements of only those vendors exhibiting at the show. This will be the only consistent, frequent way to reach the largest group of IWF attendees. Click Here to see a sample.

Advertorial Sections:
CONTROL YOUR EXPOSURE THROUGH OUR MIXED-MEDIA ADVERTORIALS - These Print + Digital Special Sections offer an estimated exposure of over 100,000 readers, via integrated, year-long mixed media promotions, through our Print, E-Mail and Web site vehicles.

      Coming in 2016:

. . . March - Making the best cabinets & furniture (closes Jan 27th)
. . . May - Portability - working the job site (closes March 25th)
. . . July  - The Perfect Cut  (closes May 25th)
. . . September - The Finishing touch (closes July 28th)
. . . November - Retooling for 2017 (closes Sept 23th)

CLICK HERE to download a PDF covering the different listing Advertorial options.

“Booths Not To Be Missed” Pages - IWF 2016: (Closing ……May 30th) 
These formatted pages bring together extended copy and ads, to help the readers better understand the primary focus of what the exhibitor will be presenting at the AWFS Fair. The consistency of the formatted pages will also help readers to easily attain primary information like booth numbers and to cement that company’s involvement at the show. There will be two issues that can carry these formatted pages – the July Pre Show issue and August Issue’s IWF Black Book Supplement.

Advertising & Office Information:

Woodshop News
Rory Beglin
10 Bokum Road
essex, CT 06426
800-444-7686 ext. 242

Media Kit Downloads:

2017 Editorial Calendar (download PDF) 
2017 Advertorial Section (download PDF)
2017 Resource Guide (download PDF)
2017 Reader Profile (download PDF)

Advertising Measurements (download PDF)
E-mail Marketing Specifications (download PDF)
Website Marketing Specifications (download PDF)
Classified Marketplace Advertising (download PDF)

Viewing these documents requires that you have Adobe Acrobat Reader.
You can download it here for free.

For a sample copy, rate information and circulation requests, please contact our main office at: 800-444-7686 or email us at:, or contact the Account Manager in your area (see above).