Releasing first as a print supplement with the JAN issue and then available online as a yearlong active data base of solutions. FREE posting of the products you manufacturer/resell in up to 400 categories, while also allowing you and buyers to pin point the states that you wish to do business in.
The RESOURCE GUIDE is designed to help woodworkers identify which manufacturers are creating the tools and services they need and determining the best source solution for those products and services. The Online Guide will be constantly updated and expanded – as the Manufacturers, Distributors, Dealers and Retailers see fit. All listings provide buyer’s the ability to forward the information they found and/or bookmark a company for future reference.
Marketing upgrades are available to increase the amount of information on your company and to move your company far forward on the product search results online. Listings can be “enhanced” to include sales messages, deeper company profiles, photos, white papers and videos on woodworking solutions. These enhancements are paid options. Enhancements will provide you the ability to reach, communicate to and potentially influence the purchasing process and generate measurable results in the form of lead generation.
CLICK HERE to connect to the RESOURCE GUIDE
Use the “Sign In” dialog box in the upper right hand corner to either create a New Listing or to make adjustments to your current listing.
CLICK HERE to download a PDF covering the different listing options
WOODSHOP NEWS is the leading trade journal for professional woodworkers, with over 40,000 monthly subscribers. We are the only Professional Woodworking magazine 100% dedicated to small and mid-sized woodworking shops. Our robust editorial content is centered on quality, craftsmanship and custom woodworking. Each year, we re-qualify our readers via the BPA Auditing System to be sure our subscriber data is as accurate as possible. We have been successfully publishing Woodshop News for over 25 years and are well respected within our industry.
|Magazine — Our monthly magazine and two special supplements regularly reach over 65,000 readers with each release.||Website — You can reach thousands of unique visitors that come to our site to read news, blogs and articles on issues effecting professional woodworkers, new products and services. Additionally, they research product/service solutions for purchase and to review our Calendar of Events (shows and educational classes) in their area.|
|E-mail marketing — Over 20,000 subscribers receive our weekly e-newsletter featuring unique editorial that enhances our magazine and keeps our readers up to date on industry news. Sole-sponsorship and eCustom marketing available.||Resource Guide – This program offers a mixed-media approach in supplying woodworkers the resources they need to source solutions (products/services) for their shops on a national or regional basis.|
CONTROL YOUR EXPOSURE THROUGH OUR MIXED-MEDIA ADVERTORIALS - These Print + Digital Special Sections offer an estimated exposure of over 100,000 readers, via integrated, year-long mixed media promotions, through our Print, E-Mail and Web site vehicles.
Coming in 2012:
. . . March - Making the best cabinets & furniture (closes Jan 23rd)
. . . May - Portability - working the job site (closes March 26th)
. . . September - The Finishing touch (closes July 25th)
. . . November - Retooling for 2013 (closes Sept 24th)
CLICK HERE to download a PDF covering the different listing Advetorial options
IWF Black Book Show Planner (August 2012):
The Show Planner is a mixed-media program to assist our readers with their planning in and around the IWF event. First released with the AUGUST 2012 issue as a printed supplement, it will then be digitally recreated, providing active e-mail/web links and embedded video. This will be sent out via e-mail to our eMedia subscribers. The Black Book will provide new product information supplied by the industry to help all buyers in understanding what their options are. A roster of those vendors exhibiting at the show, along with Show Floor Maps, will be included in the planner. After the Show has ended and the final news and articles covering the show are written, we will add that information to the Black Book for a complete show report and post it on our Web site. The IWF Show Planner creates an opportunity for you to get your message out in multiple environments (print, online and digitally) and at critical times – before, during and after the show.
Advertising Information and Offices:
AL, AZ, CA, CO, CT, FL, GA, HI, IL, IN, IA, MN, NJ, NM, NV, OH, OR, PA, TN, WA & all international
800-444-7686 ext. 242
AK, AR, DC, DE, ID, KS, KY, LA, ME, MD, MA, MI, MS, MO, MT, NE, NH, NY, NC, ND, OK, RI, SC, SD, TX, UT, VT, VA, WI, WV, WY & Classified Marketplace advertising
800-444-7686 ext. 284
Media Kit Downloads:
Special Marketing Section (download PDF)
Advertising Measurements (download PDF)
E-mail Marketing Specifications (download PDF)
Website Specifications (download PDF)
2013 Editorial Calendar (download PDF)
Classified Marketplace Advertising (download PDF)
General Conditions (download PDF)
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You can download it here for free.
For a sample copy, rate information and circulation requests, please contact our main office at: 800-444-7686 or email us at: email@example.com, or contact the Account Manager in your area (see above).